State Offer Type - Short quick description of offer.
Headline Description - ONE SENTENCE that shows them the benefits & value your program can provide to them.
Paint the Challenge & the Problem
Name the readers’ frustrations & issues for them! This serves to hold up a mirror & help them understand they’re not alone.
Sometimes this will be the first time they’ve been able to put words to it, see it, or feel understood about it!
Naming their pain is not manipulative – it helps your audience see themselves, maybe in a way they’ve never been able to before!
Pain Point Headline - Address their biggest & most pressing/current problem directly so they know they’re in the right place AND you understand them.
Unpack their pain points a bit for them here. No matter how you do it, you want to use extremely specific examples & their words to stir up their emotions.
Imagine if...
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Imagine if... 〰️
Potential Outcomes Headline - Address the goal, desire, outcome, or achievement they’re looking for.
Here’s you’re writing to create a vision for their imagination with specifics.
Focus on painting the picture of where life or business COULD BE after they’ve worked with you or your offer.
Use bullet points here and keep them brief, focused, and to the point.
Be clear & direct in this section.
Write a simple sentence that moves them from looking ahead to taking action NOW!
This is where you share a bit about YOU! In 2 – 3 paragraphs, you briefly tell your story. Include your hero’s journey, how you came to be here, & what you went through to get there.
Express how you truly understand where they are…their pain & their problem, what you’ve learned on your journey, and what you know now that’s helped you achieve what THEY want!
Include: why you’re qualified to teach them and your background, experience, & why you created this program.
Hello there, introduce yourself.
Introduce Yourself Transition Statement.
Write a simple sentence that reminds them you’re planning to work together to help them
Testimonial Headline
OFFER LOGO HERE
Features & Benefits Headline
Brief Overview of Program
[Name of feature]: [Short description + the tangible results]
[Name of feature]: [Short description + the tangible results]
[Name of feature]: [Short description + the tangible results]
[Name of feature]: [Short description + the tangible results]
[Name of feature]: [Short description + the tangible results]
[Name of feature]: [Short description + the tangible results]
Differentiator or Testimonial Headline
“Insert compelling testimonial from a past customer who used this offer OR from a customer who used an extremely similar offer.”
First Name, Last Initial
“Insert compelling testimonial from a past customer who used this offer OR from a customer who used an extremely similar offer.”
First Name, Last Initial
Inclusion Headline
Inclusion Overview: In this section, it’s VERY IMPORTANT not to give away all the HOWs of what people will get in each module, call, resource, or section.
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INCLUSION TITLE
Short description explaining what it is & why it’s valuable/important to them. (1 – 2 sentences)
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INCLUSION TITLE
Short description explaining what it is & why it’s valuable/important to them. (1 – 2 sentences)
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INCLUSION TITLE
Short description explaining what it is & why it’s valuable/important to them. (1 – 2 sentences)
Testimonial Headline
Pricing + Payment
OPTION ONE TITLE
Insert inclusion
Insert inclusion
Insert inclusion
Insert inclusion
Insert inclusion
Insert inclusion
ONE-TIME PAYMENT OF $____
X# PAYMENTS OF $____
OPTION TWO TITLE
Insert inclusion
Insert inclusion
Insert inclusion
Insert inclusion
Insert inclusion
Insert inclusion
ONE-TIME PAYMENT OF $____
X# PAYMENTS OF $____
Guarantee Headline
Guarantee Headline
PLEASE be sure to clearly outline and explain any caveats, including:
they have to show up for X number of calls
they must have completed X number of modules,
they need to turn in X number of homework assignments before they can get their money back.
Be clear & direct about everything in this section.
Choose a length of guarantee that will allow clients to experience the program, feel the value, and achieve a small win.
“Write out your testimonial here. A couple of sentences is the perfect length.”
Keith Finley
“Write out your testimonial here. A couple of sentences is the perfect length.”
Monet Goode
Testimonial Headline
Overcome Hesitations Headline
Genuinely show concern about their concerns! You’re already good at this – you do it for your clients all the time!
Address their worries about time, experience, engagement, outcomes or energy and help them know if it’s the right time to invest by making the best decision for themselves.
FAQs Headline
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Final CTA Headline. Keep it simple & straightforward.
Express again how life or business will look like after they get done working with you and accessing all the value & benefits your program offers.
Remind them how long they’ve been waiting for the result you provide.
Call them to ACTION!